I spent 25 years needing an army
to build anything.
That's over.
I've spent my career building things.
Factories. Software solutions. Sales organizations with thousands of people. Data-driven marketing systems for Fortune 500 companies before most people knew what that meant.
I've been part of teams that raised over a billion dollars in capital and contributed to $1.3 billion in successful exits.
Throughout all of it, I understood what needed to be built. I could see the solution. Design it. Spec it. Sell it.
But I could never build it alone.
“The bottleneck was never the idea. It was the distance between vision and execution.”
I needed developers to write the code. Finance people to run the models. Operators to manage the systems. Project managers to keep it all on track.
Every vision required an army.
So I worked hundred-hour weeks. Translated requirements across teams who didn't share my context. Watched projects drift because the people building didn't understand the business problem.
This is the dependency problem.
A year ago, I was running a startup facing a familiar choice.
A2Brands was built on a vision of scaling celebrity brand partnerships, a model I knew worked because I'd seen the exits and structured the deals.
The traditional path was clear: raise capital, hire developers, bring on analysts. Find someone who can and pay them to do it.
The same pattern I'd followed for twenty-five years.
“I'd seen where that pattern leads. Months fundraising instead of building. Capital burned on translation layers. Solutions that drift.”
So I asked a different question: What if I could remove the dependencies entirely?
I spent twelve months building. Financial models. Proposal generators. A complete portfolio management platform that handles deal tracking, document generation, forecasting, and operations.
Enterprise-grade systems. Built by me. No dev team. No seven-figure budget.
Here's what I learned:
I can still dream, plan, and strategize the way I always have. Twenty-five years of pattern recognition doesn't go away.
But now I can build it.
There's no secret tool. It's not ChatGPT or Claude or any single platform. It's all of them. Knowing what to use, how, and when.
AI doesn't replace expertise. It removes the friction between expertise and execution.
“This isn't about letting AI do it for you. It's about building real solutions with existing technology, leveraging AI to remove dependencies you'd have without it.”
I built H2 Consulting Group because the dependency problem isn't just mine.
Every operator I know has a tool they wish existed. A process that should be automated. A dashboard that would change how they run their business.
They can see it. They just can't get it built.
That's what we fix.
The Track Record
Founder & CEO, A2Brands
Celebrity brand accelerator
COO, Atomo Coffee
CPG/Food Tech (Venture Backed)
President, Volt Systems
B2B SaaS (acquired)
SVP, Crossmark
Marketing Service Agency (PE Buyout)
VP, Mosaic Sales Solutions
Marketing Services (acquired)